Course Summary

This highly informative workshop will encourage businesses to take a fresh look at their marketing practices and principles, and will enable those businesses to understand more about getting value from their marketing budgets, for maximum impact!

The workshop will also help delegates to consider their marketing practices in light of constantly developing e-technology. This is an ideal opportunity to reflect, review and re-think your marketing stance, practices and processes.

What you will learn

• Creating a marketing action plan for your business
• Successfully implementing this action plan
• Making more from your existing marketing expenditure
• How to make your marketing more effective
• How best to experiment with new forms of promotion
• How effective marketing can influence sales and improve bottom line profits
• Effective internet marketing
• Understanding how new technology enables the marketing plan
• The creation of stronger customer links and relationship management
  

Who should attend?

This workshop is a must for anyone responsible for, or who has an interest in, the marketing or selling of their organisation. Novices and experienced practitioners will all learn from this informative and clearly presented workshop.

Workshop Timetable