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Workshops 1 day

Effective Communication

Building Effective Customer Relationships

Overview of course

This course, aimed at anyone with a client-facing role, helps build customer relationships by focusing on key customer service skills such as enhanced listening, adapting style to suit the interaction, how to give effective advice on a product or service, whilst also looking at the skills needed to up-sell and cross-sell.

Who is it for?

This course is aimed at any customer-facing staff - not necessarily traditional sales people - but also account managers or individuals who visit or call clients in order to advise on and promote products, events or services.

What will you learn?

You will learn a combination of skills from enhanced communication, improved customer service, conversational selling to effective persuading and influencing.

Course Content

  • Using NLP and emotional intelligence skills to enhance customer interactions
  • Building a better focus on your customers so that you know how they interact with your organisation and how you can improve and increase their interactions with you
  • Adopting the 'Connect-Enquire-Engage' to upserve your customers
  • Practicing enhanced listening and questioning skills
  • The 6 principles of persuasion
  • Overcoming objections
  • Highlighting Features and Benefits
  • The 'Close'

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Benefits of the course

By the end of this course you will:

...know how to listen and communicate more effectively with your customer, in order to build a stronger relationship.

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This is also available as an in house course - (for prices please contact us)