Masterclass: A comprehensive guide to getting the most out of LinkedIn

- Friday 12th January, 09:30am - 12:30pm

- Compton House, 11 Park5, Harrier Way, Exeter EX2 7HU


LinkedIn is the most powerful corporate social network for anyone in business or looking to forward their careers.

Whether you're looking to generate leads, position yourself as a thought leader or simply improve your online CV, this course will help you immensely.

The problem is that most people don't know how to use LinkedIn to their advantage. In this masterclass we'll take it back to basics and show you exactly how to get the most from this amazing platform.

LinkedIn Masterclass

Who is this course for?

  • Business Owners - who want to stand out as thought leaders in their industry
  • Sales People - who want to generate new opportunities
  • Marketers - who want to improve their own personal profiles and understand how their companies can be using this tool more effectively

Course content:

I'll take you through my methods for:

  • ensuring your profile has the edge over your competitors
  • building your networks quickly and effectively
  • using the platform to generate opportunities for you or your business

This incredibly powerful social media platform is one of the most important B2B channels out there. I will help you get to know how best to use it in a fun, friendly and professional manner.

About the Trainer:

I am Alastair Banks. I started using LinkedIn about ten years ago. It was one of the first social media sites I found a real affinity with. In the last 17 years I have built a business from just two people to twenty and head up the sales element of said business. I generate more leads and opportunities through LinkedIn than any other social network.

I have spent the last five years training my clients in how to use this incredibly powerful platform.

I look forward to meeting you on the masterclass.

LinkedIn Masterclass


Simon Swan – Digital Transformation – Met Office

LinkedIN can be an intimidating and somewhat daunting platform to really understand how to extract business value and set worthwhile goals for you and your business. Alastair's unique presentation style has laid out a very actionable process to follow from covering the basics of the platform through to the in depth insights in to the power of LinkedIN. I'd definitely recommend this course for you and your business to add extra value

David Bird - Regional Director – Santander Corporate and Commercial

I would highly recommend a LinkedIn training session with Alastair. He gave us a session from which we are all now aware of how many opportunities to engage with business owners we are letting slip. The beauty is that most of the changes in our use of LinkedIn were common sense, easy to implement and as a result I have seen a significant improvement from my whole team.

Steve Carter – Sales and Marketing Director – Frobishers Juices

We, at Frobishers Juices, have worked with Optix Solutions for a few years and they have always looked to address our objectives. The LinkedIn training was particularly useful in helping us make the most of this medium. As well as the general training and advice there were advantageous insights into how to develop business and generate positive communication with key contacts. We would recommend Optix for their professional and objective approach to training.

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