From idea to product to profit and everything in between, marketing is the process of creating, promoting, and distributing a product. Done successfully, it satisfies consumers and generates profits.
Is it advertising? Is it sales? Is it research? Modern marketing includes all these and more. From behavioural psychology to data analytics, economics, and graphic art—today’s marketing department incorporates various disciplines.
This course will introduce to the core marketing concepts, whether you work in a marketing department, have responsible for marketing in a small business or charity, or simply are interested in the subject.
To begin click on the lesson title below. Click the Begin button and a new window will open. All the content will be in there. You will be able to mark your lessons as complete in order to print your certificate of achievement.