Digital Marketing Fundamentals



“It’s hard to find things that won’t sell online” Jeff Bezos

Marketing refers to any actions a company takes to attract an audience to the company’s product or services through high-quality messaging. (Hubspot)

Do you work in a small business and have responsibility for marketing, or liaising with an out-sourced marketing agency? Are you interested in developing your marketing skills to help with a passion project or volunteering?

If you are interested in traditional marketing, or want an introduction to marketing, we suggest the companion course Mastering Marketing.