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Digital Marketing Fundamentals
“It’s hard to find things that won’t sell online” Jeff Bezos.
Marketing refers to any actions a company takes to attract an audience to the company’s product or services through high-quality messaging (Hubspot).
Do you work in a small business and have responsibility for marketing, or liaising with an outsourced marketing agency?
Are you interested in developing your marketing skills to help with a passion project or volunteering?
(If you are interested in traditional marketing, or want an introduction to marketing, we suggest the companion course Mastering Marketing).
This course introduces you to the fundamentals of digital marketing, including: using analytics, paid for advertising, web, email and social media marketing. We conclude with an in-depth look at SEO.
Lesson listing:
· What is marketing analytics?
· Choosing KPIs
· Measuring the effectiveness of marketing campaigns
· Using storytelling to communicate data
· Introduction to search engine marketing
· Understanding paid search and pay-per-click
· What is display advertising?
· Using your website as a marketing tool
· How to increase website conversions
· Introduction to email marketing
· Writing effective marketing emails
· Segmenting your audience
· Using A/B testing
· Measuring the effectiveness of emails
· Social media marketing
· Choosing the right social medial channels
· Tips for boosting engagement
· Mastering SEO
· Structuring your website for SEO
This course if for anyone who wants to develop their digital marketing skills.
On-demand course
£50.00Add to cart
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