From idea to product to profit and everything in between, marketing is the process of creating, promoting, and distributing a product. Done successfully, it satisfies consumers and generates profits.
Is it advertising? Is it sales? Is it research? Modern marketing includes all these and more. From behavioural psychology to data analytics, economics, and graphic art—today’s marketing department incorporates various disciplines.
This course will introduce to the core marketing concepts, whether you work in a marketing department, have responsible for marketing in a small business or charity, or simply are interested in the subject.