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What are Persuasion and Influencing Skills?

November 10, 2023

Persuasion and influencing skills are the abilities that allow you to get others to see things your way. They are essential for anyone who wants to be successful in business, in their personal life, or in any other area where they need to get others to cooperate. Successful influencing means getting a result which meets the legitimate needs of both sides; achieving joint and meaningful results, and Improving, or at the very least not damaging, the relationships between the people involved.

There are many different persuasion and influencing skills, but some of the most important include:

  • Active listening: This is the ability to really listen to what someone is saying, and to understand their point of view.
  • Empathy: This is the ability to put yourself in someone else’s shoes, and to understand how they are feeling.
  • Rapport building: This is the ability to build trust and rapport with someone, so that they are more likely to be open to your ideas.
  • Storytelling: This is the ability to tell stories that are persuasive and engaging.
  • Nailing your message: This is the ability to clearly and concisely communicate your message, so that it is easy for others to understand and remember.
  • Logical reasoning: This is the ability to present your arguments in a logical and persuasive way.
  • Emotional appeals: This is the ability to appeal to people’s emotions, in order to get them to agree with you.

Here are some additional tips for developing persuasion and influencing skills:

  • Be confident. If you believe in yourself and your message, others will be more likely to believe in you too.
  • Be genuine. People can spot a fake a mile away, so be sure to be genuine in your interactions with others.
  • Be patient. Persuasion and influencing takes time, so don’t expect to see results overnight.
  • Be persistent. Don’t give up if you don’t get the results you want right away. Keep practicing your skills and eventually you will see success.

Why not check out our persuasion and influencing skills training course as a first step in your development?


How Can Insights Profiles Help Me Persuade and Influence People?

Insights profiles are a powerful tool that can help you understand how people think and behave. This information can be used to tailor your persuasion and influencing techniques to each individual, making you more effective at getting people to see things your way.

There are a number of ways that Insights profiles can help you persuade and influence people. For example, you can use insights profiles to:

  • Identify people’s motivations: What motivates people to take action? What are their goals and aspirations? By understanding people’s motivations, you can tailor your message to appeal to their needs and desires.
  • Understand people’s values: What are people’s core values? What do they believe in? By understanding people’s values, you can build rapport and trust, which are essential for persuasion.
  • Identify people’s decision-making styles: How do people make decisions? Are they more analytical or intuitive? By understanding people’s decision-making styles, you can tailor your presentation to their preferred style.
  • Discover people’s communication preferences: How do people prefer to communicate? Do they prefer to be talked to directly or indirectly? By understanding people’s communication preferences, you can communicate with them in a way that they are more likely to understand and respond to.

In addition to these specific benefits, Insights profiles can also help you to become a more effective persuader and influencer in general. By gaining a better understanding of how people think and behave, you will be better able to tailor your approach to each individual, making you more persuasive and influential overall.

If you are looking for ways to improve your persuasion and influencing skills, I encourage you to consider using Insights profiles. This powerful tool can help you to understand people better and to tailor your message to their individual needs and preferences.

Here are some additional tips for using Insights profiles to persuade and influence people:

  • Be aware of your own biases. Everyone has biases, but it’s important to be aware of them so that they don’t cloud your judgment when you are interpreting Insights profiles.
  • Be respectful. Remember that everyone is different. What works for one person may not work for another. Be respectful of people’s differences and tailor your approach accordingly.
  • Be honest. Don’t try to manipulate people or use Insights profiles to trick them into doing something they don’t want to do. Use Insights profiles to build rapport and trust, and to help people make informed decisions.

If you’re looking for persuading and influencing training in Devon, we can help. Contact us on 01392 409 198